How to avoid the invalid clicks

In this article we will discuss how to prevent invalid clicks, placing ads. AdSense. for the content on the pages of online games. The specificity of these sites is that they contain controls that are activated by pressing the. We also recommend you read the previous installments of this series '. Keep your distance. 'And'. The correct choice of product. '. They are additional tips to prevent invalid clicks and ensure a positive perception of commercial users.

First, consider why it is important to minimize the number of accidental clicks. First, our experts will closely monitor the clicks and ad impressions. Google. To protect advertisers from the artificially high costs. Detection of invalid clicks may result in withholding the appropriate amount of total income for the month, and in some cases, to lock the account ( the funds are returned at the same time advertisers ). Second, the use of smart pricing a large number of invalid clicks have a negative effect on the income of partners in the long run, as the random clicks do not lead to conversions, making your life less attractive for ad.

The main recommendation for the owners of gaming sites is the following. Ask yourself this question: Can a user who is not familiar with the language of your site, run the game with minimal risk of accidentally clicking on an ad? . Based on this, take into account the two councils:.
intermediate page. Start button, the game should not lead to an intermediate page, filled with ads. AdSense for content. and does not contain significant elements of the game. Links intended to run the game, should not falsely trigger clicks on ads.

Hidden buttons. Game controls need to be active and stay in a conspicuous place. Add the appropriate description and an image that will help the user to easily run the game. Ad units must not be too close to a game link. The full text of the rules on advertising methods that are confusing for users, can be found in the Help Center.

The full version of the above rules and examples of advertising can be found in our Help Center. By following these tips, you'll reduce the number of invalid clicks, and can help users to get positive emotions from your site.

Author: Owney Hannun (Awni Hannun), a specialist Inside AdSense Team.

Source: mailing list. Inside AdSense - Russia.